How does a Premier League club like AFC Bournemouth use data to score off the pitch? Michael Pruchniewski sits down with Rich to explore the intersection of data and sports. Rich shares his unique career pivot from financial services, emphasizing the importance of values alignment and agility in the sports business. You'll discover how AFC Bournemouth leverages data to drive crucial business decisions, understand fan engagement, and unearth the compelling human stories hidden within the numbers. The discussion also looks to the future, covering the role of AI and the absolute necessity of keeping the human element at the core of data interpretation.